Entrepreneurship Tools for Educators

Friday, April 9, 2025
11:00-2:00 PM (In-person) 
at First Literacy 160 Boylston Street, 2nd Floor 
Boston, MA 02116 (across from the Boston Common)  

In this 3-hour hands-on workshop, teachers will learn the fundamentals of small business and entrepreneurship, focusing on how to transform their curriculum, classroom aids, and learning modules into marketable products. Participants will explore strategies for identifying target audiences, creating a brand through learning Canva (a free design tool), and navigating online platforms for selling educational resources. By the end of the workshop, educators will be equipped to turn their educational innovations into entrepreneurial opportunities, supporting their professional growth and financial empowerment.

Workshop Learning Objectives - Participants will learn how to:

• Students will be able to identify and define a target market for educational content.
• Students will be able to develop a personal or business brand around curriculum and teaching aids.
• Students will be able to create and market digital or physical educational products for online sales platforms.
• Students will be able to understand the basics of pricing strategies and profit margins for educational tools.
• Students will be able to navigate legal considerations such as copyrights, trademarks, and contracts for selling educational resources.  

Presenters:

Alexandra Trunnell, M.Ed is TGH’s Instructional Designer focused on curriculum for Learners, Instructors, and Fellows. Alex has a Master’s in Education and several years’ experience as a science educator and curriculum designer in New England. She has produced in-person and virtual content for schools, community programs, and workforce programs alike. She works in the Curriculum & Instruction team building up the TGH curriculum catalogue and learning management system.

Mariette Ayala, Ph.D. is the Director of Curriculum and Instruction. She has a Doctorate in Urban Education, Leadership and Policy, is an experienced researcher, has developed and operated a variety of programs and curriculum around supporting learners academic and workforce needs, has deep community knowledge, and speaks fluent Haitian-Creole. She spearheads efforts to ensure the TGH curriculum becomes the national standard around closing the Digital Divide as well as developing a new network of support for all TGH instructors.  

This workshop is free to staff of all Massachusetts non-profit ABE and ESOL Programs.

First Literacy does not receive any state or federal funding and we work very hard to raise 100% of our budget from private sources. Please consider making a donation to First Literacy so we can continue to offer FREE high quality professional development workshops.